in December, 2008, the water radical organization children's clothing club member holds Christmas celebration in a local MacDonald dining room.
in 2008 water radical going on the market celebration period, has not carried on the major celebration activities, but used the frugal funds to donate the most new style children's clothing for the Wenzhou Welfare home.
Enjoys a good reputation Wenzhou's water radical children's clothing brand, for one year famous far and wide, not only has become Wenzhou one of ten big children's clothing brands, moreover its special permission management alliance system's construction the children's clothing industry brings the new vitality for our country.
In water radical brand more than one year of high speed growth experience,knit baby socks, we saw perhaps it through the brand, the culture, the scale, the pattern four move of segmentation markets, its expansion mentality can give other domestic children's clothing enterprise some enlightenment.
Enjoys a good reputation Wenzhou's children's clothing brand water radical, for one year famous far and wide, not only has become the Wenzhou ten big children's clothing brands new sharp, moreover its special permission management alliance system's construction brings the new vitality for the domestic children's clothing industry.
With the water radical contact face-to-face, from water radical one year growth story, we learned that the water radical four moves subdivide the market world surely, gives the human to inspire.
The brand expands - - -
The prominent brand image and the brand effect are specially permit the management the characteristic
The Zhejiang water radical children's clothing Limited company from designs the popularity which the trademark starts then to pay great attention to mark, easy memory and in addition kind. Room mapping out strategic plans in an army tent and pools brains and brawn after for two year manager, a rich imagination,kids shoes, person or household who refuses to move and bargains for unreasonably high compensation when the land is requisitioned for a construction project full SAINT the WATERS water radical image fermentation lives. The group the Wenzhou first new sharp children's clothing brand which promotes in 2008 starts the radiant four directions by Kangnai.
What the water radical walks is the Wenzhou children's clothing is in sole possession of the special permission to manage this successful pattern. In the carrying out process, the water radical then between the alliance business and the company regarding the propaganda brand, the mold brand,baby girls, maintains the brand, relies on the brand to launch the enterprise. The water radical company initiates both sides to maintain the enterprise and the brand image positively, stipulates the enterprise behavior using the contract form.
For one year, alliance business defend the water radical image positively, the fulfillment treaty, has enjoyed the intangible asset which the brand brings, has obtained the market marketing advantage. The company in the carrying out special permission management's process, pays great attention the product specially the quality and service high quality, increases the media propaganda, obtained consumer's widespread approval.
The culture expands - - -
The cultural expansion is specially permits the management the trend of development
The water radical company is founded from at the beginning of 2008, in June product appearing on the market, on September 12 the first exclusive agency is born, then begins to make the water radical child clothing culture. Through the water radical child club this culture carrier, in recruits in the nearly 500 members, the water radical has output the water radical system culture which is characteristic, energetic culture, both formed the unified market image and to precipitate the water radical enterprise culture inside story in the commercial practice, has formed purely, kind, tenacious, vigor infinite characteristic.
Now, the water radical proliferated national 86 exclusive agency to have the unified trademark, the brand, the shop front, the clothing, the design, the color, the salesroom exhibition and so on, has formed the alone water radical company characteristic culture gradually. In the water radical website, tries the enterprise rules and regulations which displays is characteristic, the operation flow, the organization shape, the commercial behavior, in the future system cultures and so on view.
At the same time, the water radical pays great attention to promote the water radical energetic culture, like the unification commercial idea, the economic concept, the management philosophy, the enterprise objective and so on for 0.1 years, the water radical in the land by the colorful cultural event form standard enterprise behavior, expanded the cultural scope. Now, the water radical culture influence strengthens gradually. The water radical special permission business model overcame in the region to disperse greatly, the organization loose malpractice, has formed the unified management pledge body, implemented the electronic commerce management effectively, the earth attained the market benefit. Expansion - - -
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