After encouraging national policy which sells internally to promote, attracts many Hong Kong business people to develop the domestic service, many from clothing. They believed that although the clothing is not an essential item, but along with the national to the clothing quality, the design request date is high, the sales potential looks at high one compared to traditional Europe and America. In fact, Hong Kong brand clothing has certain rallying point in inland, but inland provinces and cities are numerous, the taste varies, through any marketing channel, with any method sales promotion,（Related Articlesbaby girls The Chinese generation of labor shoes d）, to the Hong Kong business people who first visited the domestic market, was a big knowledge. Many domestic defeat's example showed that had not clearly recognized the market, but invests carelessly, trades often is the extremely painful lesson.
The Department store is the shopping hot spot
How can know the Chinese clothing market? According to the newest investigation demonstrated that inland consumer purchases clothes to stem from the actual need mostly, or changes clothes because of the seasonal variation, little stems from the impulsion to expend; When purchase sews the handwork again, next is the tailor and the dress material.
Because the provinces and cities are numerous, especially two cities, are been small the outside clothing tidal current influence, therefore, the Hong Kong business people will discover, in the Hong Kong greatly hot clothing, in interior city instead not really best-selling, the turnover will even be inferior to the open coastal city half.
Then,baby socks, how much money does inland consumer every year the average spend to buy clothes? The investigation showed that approximately is 2780 Yuan, although the interior economy also receives the financial Tsunami impact, but the estimate in the future one year amount of consumption, still maintained at 2700 Yuan levels. Certainly, Guangzhou, Chengdu and so on developed city, but also has Shenyang, Wuhan, the clothing consumer buying power is rising unceasingly.
Must know how the goods do sell, must first know how the buyer does buy, the shopping custom to draws up the sales strategy to be quite important. Originally, inland consumer has patronizes the clothing store frequently the custom, the least three months one time, the majority elects in the weekend and the long vacation expends, the shopping hot spot is throughout the Department store, the reason is the brand centralism, facilitates the comparison, moreover recognized sells the quality in the Department store to have the guarantee, meets has the question, also facilitates investigated.
Carries on promotion regularly
The Hong Kong business people have the advertisement when inland, meets spends in a big way, the result small deeply grieved experience, possibly was propagandized the technique mistakenly with the media. By the clothing,baby socks, the effective media should be the television, the broadcasting station,baby socks, the newspaper, the magazine advertisement effect is also good. However, how to attract is also inferior to promote sales the stall with the aid of the market, carries on the price reduction promotion. Hong Kong brand indeed gives inland consumer design to be fashionable, unique style innovation impression, moreover, is also willing to pay compares the high price purchase, the question is, if the Hong Kong business people elect to enter the pattern wrong, will then reduce the brand image and the influence sale greatly.
Looked by the present state of operation that Hong Kong clothing brand likes the seepage pattern which selects starts with the easy and then does the difficult, namely advanced enters not the developed local market starting doing business trial sale, this act superiority has the confidence, easy to accumulate the experience, the delivery cost is not high, the shortcoming is the brand image is difficult to promote. Therefore, recent years some brand clothing store changed the strategy in accordance to the regional consumer buying power's promotion, after transferring was first difficult, easy pattern, namely namely entered the developed local city, the superiority is from the very beginning the brand image easy to promote the establishment, but the shortcoming was the risk is big, the cost was high.
Concentrates the middle-grade route suitably
Now, Hong Kong Clothing store development selling internally market, is facing many challenges, and international and the domestic brand carries on the competition including at the same time, as well as very difficult to find the appropriate commercial partner and the trustworthy domestic channel, He Kuang was thoroughly understands each provinces and cities the different expense taste. Therefore, port business should work out the clear market localization and the goal guest group, establishment brand popularity.
The author believed that just started when do not decide excessively the achievements high, suggested that Hong Kong clothing brand concentrates the middle-grade route suitably, designs by Hong Kong, Hong Kong design takes the selling point, and chooses the brand centralized department store to settle down. In the promoted strategy, best appoints the renowned song film and television entertainer to be the brand spokesman, moreover cannot only depend on the television advertisement to urge the valley, but must carries on promotion regularly in the shop or the market, is sure need to give the consumer to feel that the brand does not stop takes warehouse inventory trades the new goods, like this, is then easy during the numerous matches blooming.
没有评论:
发表评论